Celebrity and Influencer in a Fan Economy: Unfolding the Fans' Roles in Enhancing Endorsement Effects

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationMultidisciplinary Perspectives on Media Fandom
PublisherIGI Global
Pages323-340
ISBN (Electronic)9781799833253
ISBN (Print)9781799833239, 1799833232
DOIs
Publication statusPublished - 2020

Cite this