Celebrity Activism and Philanthropy in Asia: Toward a Cosmopolitical Imaginary

Dorothy W S Lau*

*Corresponding author for this work

Research output: Book/ReportBook or reportpeer-review


Recent years have witnessed the increasing visibility of Asian celebrities in activism, advocacy, diplomacy, philanthropy, and ambassadorship but this phenomenon is under-explored. This volume provides a critical intervention in celebrity activism and philanthropy by examining the civic imaginaries and mobilisations of Asian celebrities-turned-activists or philanthropists, alongside an array of significations and tensions involved. The analysis anchors on a roster of high-profile Asian icons including Bollywood star Aamir Khan, K-pop sensation BTS, Cantopop singer Denise Ho, and Chinese live-streamer Weiya, who exhibit universal morals while underscoring local or regional affiliations as propelled by expansive media networks. Adopting cosmopolitics as the methodological frame, this volume suggests “muliversal consciousness,” a staple to code the star-powered goodwill in times of disjuncture and rupture. To its critical ends, this book attempts to disrupt the Eurocentric tendency in the discursive construction of celebrity-cause dynamics, disentangling the complexities of Asian power, global citizenship, and techno-capitalist logics.
Original languageEnglish
PublisherAmsterdam University Press
Number of pages160
ISBN (Print)9789463720090
Publication statusPublished - 1 Jul 2024

Publication series

NameAsian Visual Cultures


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