| Original language | English |
|---|---|
| Title of host publication | Consumer behaviour : Implications for marketing strategy |
| Publisher | Mcgraw Hill |
| Pages | 176 |
| Number of pages | 1 |
| Edition | 7th |
| ISBN (Print) | 9781743076811 |
| Publication status | Published - 2014 |
Case study: Young consumers and retail shops in Hong Kong
Research output: Chapter in book/report/conference proceeding › Chapter