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Case study: Young consumers and retail shops in Hong Kong

  • Kara K W Chan*
  • *Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationConsumer behaviour : Implications for marketing strategy
PublisherMcgraw Hill
Pages176
Number of pages1
Edition7th
ISBN (Print)9781743076811
Publication statusPublished - 2014

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