Original language | English |
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Title of host publication | Consumer behaviour : Implications for marketing strategy |
Publisher | Mcgraw Hill |
Pages | 176 |
Number of pages | 1 |
Edition | 7th |
ISBN (Print) | 9781743076811 |
Publication status | Published - 2014 |
Case study: Young consumers and retail shops in Hong Kong
Research output: Chapter in book/report/conference proceeding › Chapter