Case study 3b: Standard chartered bank and the sponsorship of the Hong Kong marathon

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Advertising: An integrated marketing communication perspective
Publisher	Mcgraw Hill
Pages	453-455
Number of pages	3
Edition	2
ISBN (Print)	9780070997981
Publication status	Published - 2012

Cite this

@inbook{5b5a113293c14ded8c4009b69f2ca464,

title = "Case study 3b: Standard chartered bank and the sponsorship of the Hong Kong marathon",

author = "Chan, \{Kara K W\}",

year = "2012",

language = "English",

isbn = "9780070997981",

pages = "453--455",

booktitle = "Advertising: An integrated marketing communication perspective",

publisher = "Mcgraw Hill",

address = "United States",

edition = "2",

}