Original language | English |
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Title of host publication | Advertising: An integrated marketing communication perspective |
Publisher | Mcgraw Hill |
Pages | 453-455 |
Number of pages | 3 |
Edition | 2 |
ISBN (Print) | 9780070997981 |
Publication status | Published - 2012 |
Case study 3b: Standard chartered bank and the sponsorship of the Hong Kong marathon
Research output: Chapter in book/report/conference proceeding › Chapter