Case study 1b: Regulation of advertising to children in China

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Advertising: An integrated marketing communication perspective
Publisher	Mcgraw Hill
Pages	82-85
Number of pages	4
Edition	2
ISBN (Print)	9780070997981
Publication status	Published - 2012

Cite this

@inbook{0eb80d8012ef491899153c8857492f4a,

title = "Case study 1b: Regulation of advertising to children in China",

author = "Chan, {Kara K W}",

year = "2012",

language = "English",

isbn = "9780070997981",

pages = "82--85",

booktitle = "Advertising: An integrated marketing communication perspective",

publisher = "Mcgraw Hill",

address = "United States",

edition = "2",

}