Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding

Zhao Du, Kanliang Wang, Mengxiang LI

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
Subtitle of host publicationBlending the Local and the Global
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632553
Publication statusPublished - 2020
Event2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India
Duration: 13 Dec 202016 Dec 2020

Publication series

NameInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global

Conference

Conference2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Country/TerritoryIndia
CityVirtual, Online
Period13/12/2016/12/20

Scopus Subject Areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

User-Defined Keywords

  • Charitable crowdfunding
  • Crowdfunding dynamics
  • Project performance
  • Self-Donation
  • Warm-Glow Theory

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