Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding

Zhao Du; Kanliang Wang; Mengxiang Li

Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding

Zhao Du, Kanliang Wang, Mengxiang Li

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.

Original language	English
Title of host publication	ICIS 2020 Proceedings - Making Digital Inclusive: Blending the Local and the Global
Publisher	Association for Information Systems
Number of pages	17
ISBN (Print)	9781733632553
Publication status	Published - Dec 2020
Event	2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India Duration: 13 Dec 2020 → 16 Dec 2020 https://aisel.aisnet.org/icis2020/

Publication series

Name	International Conference on Information Systems, ICIS

Conference

Conference	2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Country/Territory	India
City	Virtual, Online
Period	13/12/20 → 16/12/20
Internet address	https://aisel.aisnet.org/icis2020/

Scopus Subject Areas

Computer Science Applications
Statistics, Probability and Uncertainty
Library and Information Sciences
Applied Mathematics

User-Defined Keywords

Charitable crowdfunding
Crowdfunding dynamics
Project performance
Self-Donation
Warm-Glow Theory

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Du, Z., Wang, K., & Li, M. (2020). Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding. In ICIS 2020 Proceedings - Making Digital Inclusive: Blending the Local and the Global [2179] (International Conference on Information Systems, ICIS). Association for Information Systems. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1305&context=icis2020

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title = "Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding",

abstract = "The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.",

keywords = "Charitable crowdfunding, Crowdfunding dynamics, Project performance, Self-Donation, Warm-Glow Theory",

author = "Zhao Du and Kanliang Wang and Mengxiang Li",

note = "Funding Information: This paper is supported by a grant from the National Natural Science Foundation of China (71331007, 71901030), as well as the General Research Fund from Research Grants Council of the Hong Kong Special Administrative Region, China (12500118).; 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 ; Conference date: 13-12-2020 Through 16-12-2020",

year = "2020",

month = dec,

language = "English",

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series = "International Conference on Information Systems, ICIS",

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Du, Z, Wang, K & Li, M 2020, Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding. in ICIS 2020 Proceedings - Making Digital Inclusive: Blending the Local and the Global., 2179, International Conference on Information Systems, ICIS, Association for Information Systems, 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020, Virtual, Online, India, 13/12/20. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1305&context=icis2020>

Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding. / Du, Zhao; Wang, Kanliang; Li, Mengxiang.

ICIS 2020 Proceedings - Making Digital Inclusive: Blending the Local and the Global. Association for Information Systems, 2020. 2179 (International Conference on Information Systems, ICIS).

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

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AU - Du, Zhao

AU - Wang, Kanliang

AU - Li, Mengxiang

N1 - Funding Information: This paper is supported by a grant from the National Natural Science Foundation of China (71331007, 71901030), as well as the General Research Fund from Research Grants Council of the Hong Kong Special Administrative Region, China (12500118).

PY - 2020/12

Y1 - 2020/12

N2 - The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.

AB - The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.

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ER -

Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding

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