TY - GEN
T1 - Can self-donation improve the project performance? The impacts of self-donation in charitable crowdfunding
AU - Du, Zhao
AU - Wang, Kanliang
AU - LI, Mengxiang
N1 - Funding Information:
2019). Besides, social interactions social interaction (popularity) are Fourth, there are others such as the high competition intensity within the crowdfunding platform, as well as the technical features could influence the potential donors’ contributions. Specifically, the increase of the total number of projects vying for funding will cause the decrease of overall donations and the number of effectively funded projects (Corazzini et al., 2015). Website quality of the crowdfunding platform and the transaction convenience also have influence on donors’ intention to contribute by impacting their empathy and perceived credibility of charitable crowdfunding projects (Liu et al., 2018).
PY - 2020/12
Y1 - 2020/12
N2 - The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.
AB - The low success rate and the concern on motivating potential donors are two hurdles for online charitable crowdfunding, which drive fundraisers to increase the probability of achieving crowdfunding success and improve project performance through a variety of approaches. Among them, fundraisers' contribution to their own projects, namely, self-donation is a widely adopted one. As self-donation can improve project performance measures directly, it's expected to attract more donors and donations. However, it also bears the risk of being regarded as unethical and harms donation collection. We investigate the dynamics and influence of self-donation using a large-scale dataset from a leading crowdfunding platform in China. Our results show that charitable projects with self-donation perform well in attracting donations. Self-donation not only improves the probability of achieving success for charitable projects but helps to collect more donations. Moreover, our analysis reveals that self-donation's impacts varies at different stages of the funding period.
KW - Charitable crowdfunding
KW - Crowdfunding dynamics
KW - Project performance
KW - Self-Donation
KW - Warm-Glow Theory
UR - http://www.scopus.com/inward/record.url?scp=85103445282&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85103445282
T3 - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global
BT - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
PB - Association for Information Systems
T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Y2 - 13 December 2020 through 16 December 2020
ER -