Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products

Caleb H. Tse; Hon Ying Terri Chan; Eric Shih

Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products

Caleb H. Tse, Hon Ying Terri Chan, Eric Shih

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	2014 Korean Scholars of Marketing Science International Conference
Publication status	Published - Nov 2014
Event	2014 Korean Scholars of Marketing Science International Conference - Seoul, Korea Duration: 22 Nov 2014 → 23 Nov 2014

Publication series

Name	Korean Scholars of Marketing Science International Conference
ISSN (Print)	1738-7809

Conference

Conference	2014 Korean Scholars of Marketing Science International Conference
Period	22/11/14 → 23/11/14

Cite this

@inproceedings{98ecb48c9c2745848e76797e45229df1,

title = "Can consumers{\textquoteright} personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products",

author = "Tse, {Caleb H.} and Chan, {Hon Ying Terri} and Eric Shih",

year = "2014",

month = nov,

language = "English",

series = "Korean Scholars of Marketing Science International Conference",

booktitle = "2014 Korean Scholars of Marketing Science International Conference",

note = "2014 Korean Scholars of Marketing Science International Conference ; Conference date: 22-11-2014 Through 23-11-2014",

}

Tse, CH, Chan, HYT & Shih, E 2014, Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products. in 2014 Korean Scholars of Marketing Science International Conference. Korean Scholars of Marketing Science International Conference, 2014 Korean Scholars of Marketing Science International Conference, 22/11/14.

Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products. / Tse, Caleb H.; Chan, Hon Ying Terri; Shih, Eric.
2014 Korean Scholars of Marketing Science International Conference. 2014. (Korean Scholars of Marketing Science International Conference).

Research output: Chapter in book/report/conference proceeding › Conference proceeding

TY - GEN

T1 - Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products

AU - Tse, Caleb H.

AU - Chan, Hon Ying Terri

AU - Shih, Eric

PY - 2014/11

Y1 - 2014/11

M3 - Conference proceeding

T3 - Korean Scholars of Marketing Science International Conference

BT - 2014 Korean Scholars of Marketing Science International Conference

T2 - 2014 Korean Scholars of Marketing Science International Conference

Y2 - 22 November 2014 through 23 November 2014

ER -