Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile Perceptions

Wah Leung Cheung, Gerard Prendergast

    Research output: Chapter in book/report/conference proceedingChapterpeer-review


    The international trade in counterfeit goods is, from all accounts, enormous. The United States estimates that counterfeiting volumes represent 9 percent of world trade and that it loses about $100 billion annually from counterfeiting (Chugani, 2001). On nearly a weekly basis, popular media such as CNN report another haul of pirated products manufactured in Mainland China or Hong Kong, and such reports are often accompanied by statistics pointing to a serious pirate problem. Such reports and statistics, however, need to be questioned since they are seldom, if ever, supported by primary research. What is certain, however, is that a wide variety of products are now pirated. Although the piracy of branded goods originated in the counterfeiting of elite consumer products such as branded clothing and accessories, such activity is now affecting a wide range of industries, including recorded music, VCDs/DVDs, fertilizers, pharmaceuticals, aircraft parts and food products such as coffee beans and Chinese herbs (Bush et al., 1989). Of these, brand name products that carry a marketable and prestigious logo (such as VCDs/DVDs) are especially prone to product piracy. The focus of this chapter is on buyers of pirated products (as opposed to counterfeit, grey area or imitation products). In other words, the focus is on the purchase of fake products that are sold at a fraction of the original price, and the consumer knows they are fake. These are sometimes known as ‘non-deceptive fakes’ (Bamossy and Scammon, 1985; McDonald and Roberts, 1994; Wee et al., 1995; Lai and Zaichkowsky, 1998).
    Original languageEnglish
    Title of host publicationHarmony Versus Conflict in Asian Business
    Subtitle of host publicationManaging in a Turbulent Era
    EditorsOliver H. M. Yau, Raymond P. M. Chow
    PublisherPalgrave Macmillan
    Number of pages15
    ISBN (Electronic)9780230590441
    ISBN (Print)9781349360444, 9780230542921
    Publication statusPublished - 17 Oct 2007

    Publication series

    NamePalgrave Macmillan Asian Business Series
    PublisherPalgrave Macmillan
    ISSN (Print)2661-8435
    ISSN (Electronic)2661-8443

    User-Defined Keywords

    • Purchase Intention
    • Intellectual Property Right
    • Software Piracy
    • Chinese Consumer
    • Intellectual Property Right Protection


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