Building trust in online shopping: The moderating effect of individualism and collectivism

  • Sze Hang Cheung*
  • , Ludwig M K Chang
    • *Corresponding author for this work

    Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

    Fingerprint

    Dive into the research topics of 'Building trust in online shopping: The moderating effect of individualism and collectivism'. Together they form a unique fingerprint.
    Sort by:

    Keyphrases

    Social Sciences

    Economics, Econometrics and Finance

    Psychology