Building Customer Loyalty in Transactional and Relational Services: Roles of Firm Love and Customer-Employee Relationship

Chi Kin Bennett Yim, David K. Tse, Wa Kimmy Chan

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2005
EventAMA Special Interest Group, SERVSIG conference - , Singapore
Duration: 1 Jun 20053 Jun 2005

Conference

ConferenceAMA Special Interest Group, SERVSIG conference
Country/TerritorySingapore
Period1/06/053/06/05

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