Building CSR image through sport sponsorship: A multi-study investigation

Francois Carrillat; Marc Mazodier; Carolin Plewa; Pascale Quester

Building CSR image through sport sponsorship: A multi-study investigation

Francois Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester

Department of Marketing

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - May 2015
Event	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research - Leuven, Belgium Duration: 24 May 2015 → 27 May 2015

Conference

Conference	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research
Period	24/05/15 → 27/05/15

Cite this

@conference{52b27b1ff10446e5a70e0b57a7ceef17,

title = "Building CSR image through sport sponsorship: A multi-study investigation",

author = "Francois Carrillat and Marc Mazodier and Carolin Plewa and Pascale Quester",

year = "2015",

month = may,

language = "English",

note = "EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research ; Conference date: 24-05-2015 Through 27-05-2015",

}