Building CSR image through sport sponsorship: A multi-study investigation

Francois Carrillat; Marc Mazodier; Carolin Plewa; Pascale Quester

Building CSR image through sport sponsorship: A multi-study investigation

Francois Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - May 2015
Event	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015 http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Conference

Conference	EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15
Internet address	http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html

Cite this

@conference{52b27b1ff10446e5a70e0b57a7ceef17,

title = "Building CSR image through sport sponsorship: A multi-study investigation",

author = "Francois Carrillat and Marc Mazodier and Carolin Plewa and Pascale Quester",

year = "2015",

month = may,

language = "English",

note = "EMAC 2015: 44th Annual Conference of the European Marketing Academy - Collaboration in Research ; Conference date: 26-05-2015 Through 29-05-2015",

url = "http://emac2015.emac-online.org/kuleuvencongres.be/EMAC2015.html",

}