Building CSR image through sport sponsorship

Marc Mazodier; Francois Carrillat; Carolin Plewa; Pascale Quester

Building CSR image through sport sponsorship

Marc Mazodier, Francois Carrillat, Carolin Plewa, Pascale Quester

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - Jun 2014
Event	EMAC 2014: 43th Annual Conference of the European Marketing Academy - Paradigm Shifts & Interactions - Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014

Conference

Conference	EMAC 2014: 43th Annual Conference of the European Marketing Academy - Paradigm Shifts & Interactions
Period	3/06/14 → 6/06/14

Cite this

@conference{01f4ca0ea4ae4930b36b2e6df63e60f9,

title = "Building CSR image through sport sponsorship",

author = "Marc Mazodier and Francois Carrillat and Carolin Plewa and Pascale Quester",

year = "2014",

month = jun,

language = "English",

note = "EMAC 2014: 43th Annual Conference of the European Marketing Academy - Paradigm Shifts & Interactions ; Conference date: 03-06-2014 Through 06-06-2014",

}