Building CSR image through sport sponsorship

Marc Mazodier, Francois Carrillat, Carolin Plewa, Pascale Quester

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jun 2014
EventEMAC 2014: 43th Annual Conference of the European Marketing Academy - Paradigm Shifts & Interactions - Valencia, Spain
Duration: 3 Jun 20146 Jun 2014

Conference

ConferenceEMAC 2014: 43th Annual Conference of the European Marketing Academy - Paradigm Shifts & Interactions
Period3/06/146/06/14

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