Building brand loyalty through user engagement in online brand communities in social networking sites

Xiabing Zheng*, Christy M K CHEUNG, Matthew K.O. Lee, Liang Liang

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    236 Citations (Scopus)

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    Keyphrases

    Social Sciences

    Computer Science

    Engineering

    Psychology

    Economics, Econometrics and Finance