Abstract
Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter’s emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2%response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 299-317 |
| Number of pages | 19 |
| Journal | Journal of Public Relations Research |
| Volume | 24 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Aug 2012 |