TY - JOUR
T1 - Bridging the gap
T2 - An exploratory study of corporate social responsibility among SMEs in Singapore
AU - Mui-Hean Lee, Joanne
AU - MAK, Angela K Y
AU - Pang, Augustine
PY - 2012/8
Y1 - 2012/8
N2 - Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter’s emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2%response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.
AB - Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter’s emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2%response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.
U2 - 10.1080/1062726X.2012.689898
DO - 10.1080/1062726X.2012.689898
M3 - Journal article
SN - 1062-726X
VL - 24
SP - 299
EP - 317
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 4
ER -
