Bridging the gap: An exploratory study of corporate social responsibility among SMEs in Singapore

Joanne Mui-Hean Lee, Angela K Y MAK, Augustine Pang

Research output: Contribution to journalJournal articlepeer-review

36 Citations (Scopus)

Abstract

Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter’s emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2%response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.
Original languageEnglish
Pages (from-to)299-317
Number of pages19
JournalJournal of Public Relations Research
Volume24
Issue number4
DOIs
Publication statusPublished - Aug 2012

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