Bridging Social Distance Through Embedded CSR on OTT Platforms: Construal Level Theory and Audience Perceptions

Keyphrases

• Corporate Social Responsibility 100%
• Construal Level Theory 100%
• Social Distance 100%
• Audience Perception 100%
• Over-the-top Platforms 100%
• Consumer-company Identification 18%
• Social Identity 9%
• Corporate 9%
• Between-subject 9%
• Audience Response 9%
• Corporate Social Responsibility Activity 9%
• Storytelling 9%
• Addressing Issues 9%
• Educational Program 9%
• Campaign Strategy 9%
• Global Media 9%
• Goodwill 9%
• Cultural Industries 9%
• Content Strategy 9%
• Corporate Social Responsibility Initiative 9%
• Online Experiment 9%
• Media Industries 9%
• Media Institutions 9%
• Diversity Inclusion 9%
• Netflix 9%
• Non-white 9%
• Diverse Stakeholders 9%
• Philanthropic Donation 9%
• Disney+ 9%
• Hulu 9%
• Company-cause Fit 9%
• Program Signaling 9%
• Cultural Responsibility 9%
• Diversity Representation 9%
• Donor Program 9%

Social Sciences

• Corporate Social Responsibility 100%
• Social Distance 100%
• United States of America 7%
• Narrative 7%
• Narrative Method 7%
• Tuition Fee 7%
• Goodwill 7%
• Cultural Industry 7%
• Media Industry 7%
• Educational Programmes 7%
• Content Strategy 7%
• Campaign Strategy 7%