Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes

Hua Harry Li; Keonyoung Park; Xuekang Shi

Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes

Hua Harry Li, Keonyoung Park, Xuekang Shi

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 9 Aug 2025
Event	108th Association for Education in Journalism and Mass Communication Conference, AEJMC 2025: Leading in Times of Momentous Change: Individual and Collective Opportunities - San Francisco, United States Duration: 7 Aug 2025 → 10 Aug 2025 https://community.aejmc.org/conference/home (Link to conference website) https://community.aejmc.org/conference/schedule/program (Link to conference program)

Conference

Conference	108th Association for Education in Journalism and Mass Communication Conference, AEJMC 2025
Country/Territory	United States
City	San Francisco
Period	7/08/25 → 10/08/25
Internet address	https://community.aejmc.org/conference/home (Link to conference website) https://community.aejmc.org/conference/schedule/program (Link to conference program)

Cite this

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title = "Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes",

author = "Li, {Hua Harry} and Keonyoung Park and Xuekang Shi",

year = "2025",

month = aug,

day = "9",

language = "English",

note = "108th Association for Education in Journalism and Mass Communication Conference, AEJMC 2025 : Leading in Times of Momentous Change: Individual and Collective Opportunities ; Conference date: 07-08-2025 Through 10-08-2025",

url = "https://community.aejmc.org/conference/home, https://community.aejmc.org/conference/schedule/program",

}

Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes. / Li, Hua Harry; Park, Keonyoung; Shi, Xuekang.
2025. Paper presented at 108th Association for Education in Journalism and Mass Communication Conference, AEJMC 2025, San Francisco, California, United States.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes

AU - Li, Hua Harry

AU - Park, Keonyoung

AU - Shi, Xuekang

PY - 2025/8/9

Y1 - 2025/8/9

M3 - Conference paper

T2 - 108th Association for Education in Journalism and Mass Communication Conference, AEJMC 2025

Y2 - 7 August 2025 through 10 August 2025

ER -