@inproceedings{7653e9ac3c4a421c9173f820fa2fe7c1,
title = "Branded to sell: Wenyi and early Chinese film marketing",
author = "Yeh, {Yueh Yu}",
year = "2012",
month = may,
language = "English",
isbn = "9789609549813",
pages = "77--77",
booktitle = "Communication & Mass Media Abstracts, Tenth Annual International Conference on Communication and Mass Media 14-17 May 2012, Athens, Greece",
publisher = "Athens Institute for Education and Research",
address = "Greece",
note = "Communication & Mass Media Abstracts Tenth Annual International Conference on Communication and Mass Media ; Conference date: 14-05-2012 Through 17-05-2012",
}