Branded to sell: Wenyi and early Chinese film marketing

Yueh Yu Yeh

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationCommunication & Mass Media Abstracts, Tenth Annual International Conference on Communication and Mass Media 14-17 May 2012, Athens, Greece
PublisherAthens Institute for Education and Research
Pages77-77
ISBN (Print)9789609549813
Publication statusPublished - May 2012
EventCommunication & Mass Media Abstracts Tenth Annual International Conference on Communication and Mass Media - Athens, Greece
Duration: 14 May 201217 May 2012

Conference

ConferenceCommunication & Mass Media Abstracts Tenth Annual International Conference on Communication and Mass Media
Period14/05/1217/05/12

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