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Brand naming in China: a linguistic approach
Allan K K Chan
, Yue Yuan Huang
Language Centre
Research output
:
Contribution to journal
›
Journal article
›
peer-review
39
Citations (Scopus)
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Dive into the research topics of 'Brand naming in China: a linguistic approach'. Together they form a unique fingerprint.
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Keyphrases
China
100%
Linguistic Approach
100%
Brand Naming
100%
Chinese Brands
50%
People's Republic of China
25%
Tonic
25%
Cultural Diversity
25%
Western Countries
25%
Semantic Structure
25%
International Brands
25%
Chinese Stock Market
25%
Morphological Structure
25%
European Languages
25%
Business Success
25%
Chinese Words
25%
Linguistic Content
25%
Western European
25%
Product Success
25%
Syllabic Structure
25%
Linguistic Diversity
25%
International Marketer
25%
Social Sciences
China
100%
Chinese
100%
Brand Name
80%
Cultural Diversity
20%
Business Success
20%
European Language
20%
Economics, Econometrics and Finance
Brand Name
100%