Brand-Consumer Engagement in Mobile Social Media and Gamification in China

Yi Ru Regina Chen

Brand-Consumer Engagement in Mobile Social Media and Gamification in China

Yi Ru Regina Chen^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 27 May 2018
Event	68th Annual International Communication Association Conference, ICA 2018: Voices - Hilton Prague, Prague, Czech Republic Duration: 24 May 2018 → 28 May 2018 https://convention2.allacademic.com/one/ica/ica18/ (Link to conference programme) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2018/2018_printedprogram.pdf (Link to conference printed programme)

Conference

Conference	68th Annual International Communication Association Conference, ICA 2018
Abbreviated title	ICA 2018
Country/Territory	Czech Republic
City	Prague
Period	24/05/18 → 28/05/18
Internet address	https://convention2.allacademic.com/one/ica/ica18/ (Link to conference programme) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2018/2018_printedprogram.pdf (Link to conference printed programme)

Cite this

@conference{1d58acedf44f4482a36c840cb63fda3a,

title = "Brand-Consumer Engagement in Mobile Social Media and Gamification in China",

author = "Chen, \{Yi Ru Regina\}",

year = "2018",

month = may,

day = "27",

language = "English",

note = "68th Annual International Communication Association Conference, ICA 2018 : Voices, ICA 2018 ; Conference date: 24-05-2018 Through 28-05-2018",

url = "https://convention2.allacademic.com/one/ica/ica18/, https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2018/2018\_printedprogram.pdf",

}