Bollywoodization of the war on terror

In the decade since 9/11, the 'war on terror' has been framed in mainstream global media discourses predominantly as a conflict between medievalist Islamic terrorists and the modern West, led by the United States. In India, where the media market has grown exponentially along the lines of the US commercially led model, the media discourse has broadly followed this global trajectory. After providing an overview of terrorism in India, this article focuses on the coverage of the terrorist attacks on Mumbai on 26 November 2008, the most extensively covered terrorism story outside the Western world. The article shows how during 'India's 9/11,' media and communication technologies intersected to create a tele-visual spectacle, in a fiercely competitive media market, one increasingly shaped by an infotainment-driven news culture. Such 'Bollywoodization' of the 'war on terror,' the article suggests, contributes to presenting grim realities of political conflicts as a feast of visually arresting, emotionally-charged entertainment - genres skilfully borrowed from India's bourgeoning film industry, to sustain ratings.