Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector

Karen E. Sutherland, Angela K. Y. Mak

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationNew Media and Public Relations
EditorsSandra C. Duhé
PublisherPeter Lang Publishing
Number of pages12
ISBN (Electronic)9781433141379, 9781433141386, 9781433141393
ISBN (Print)9781433132735
Publication statusPublished - Aug 2017

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