Original language | English |
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Title of host publication | New Media and Public Relations |
Editors | Sandra C. Duhé |
Publisher | Peter Lang Publishing |
Chapter | 13 |
Pages | 129-140 |
Number of pages | 12 |
Edition | 3rd |
ISBN (Electronic) | 9781433141379, 9781433141386, 9781433141393 |
ISBN (Print) | 9781433132735 |
Publication status | Published - Aug 2017 |
Blending Dialogic and Relationship Management Theories: Developing an Integrated Social Media Communication Model for the Non-Profit Sector
Karen E. Sutherland, Angela K. Y. Mak
Research output: Chapter in book/report/conference proceeding › Chapter › peer-review