Big is not always better on the MTR: Poster awareness depends very much on creative execution

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@article{4ed246c2aaf046aa94b08c483dafbfec,

title = "Big is not always better on the MTR: Poster awareness depends very much on creative execution",

author = "Kara Chan",

year = "1995",

month = jun,

day = "23",

language = "English",

pages = "14",

journal = "Media",

issn = "1562-1138",

publisher = "Asian Business Press Hong Kong Ltd",

}