Big Data Analytics (in Marketing) for Business School Students

In the modern-day world, big data is used in almost every organization that wants to have a competitive edge over others, and educating students in business data analytics would give them similar edge in their future career development. Given the importance of big data analytics in the digital world, it is of utmost importance to provide students with the knowledge and skills necessary to thrive in the contemporary business society. On one side, there aren't a lot of well-established textbooks in the market, and many methods are changing rapidly due to continuous technology advancement and breakthroughs. Thus it is quite challenging to make sure what the educators teach to students are state-of-art and updated knowledge reflecting recent market trend. Meanwhile, many business school students do not have much prior background or knowledge in statistics or engineering, and most of them even do not know any computer programming language. Such gap requests the educators to design the teaching and education materials in a thoughtful way to guarantee effective and efficient learning procedure. The speaker like to introduce her experience in developing a big data analytics course and promoting interactions among educators in big data analytics in business school.