Beyond brand attitude: Individual drivers of purchase for cobranded products

Marc Mazodier, Dwight Merunka

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - May 2013
Event2013 La Londe Conference - La Londe-les-Maures, France
Duration: 28 May 201331 May 2013

Conference

Conference2013 La Londe Conference
Period28/05/1331/05/13

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