Beyond brand attitude: Individual drivers of purchase for cobranded products

Marc Mazodier, Dwight Merunka

    Research output: Contribution to conference › Conference paper

    Original languageEnglish
    Publication statusPublished - May 2013
    Event2013 La Londe Conference - La Londe-les-Maures, France
    Duration: 28 May 2013 → 31 May 2013

    Conference

    Conference2013 La Londe Conference
    Period28/05/13 → 31/05/13

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