Being Warm or Competent: A Brand Personality Analysis in China

Terri H Y Chan, Rocky Peng Chan, Caleb H. Tse

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jun 2016
Event	The 15th International Conference on Research in Advertising (ICORIA 2016) - Ljubljana, Slovenia Duration: 30 Jun 2016 → 2 Jul 2016 http://www.europeanadvertisingacademy.org/conference2016/

Conference	The 15th International Conference on Research in Advertising (ICORIA 2016)
Country/Territory	Slovenia
City	Ljubljana
Period	30/06/16 → 2/07/16
Internet address	http://www.europeanadvertisingacademy.org/conference2016/

Cite this

@conference{7c981b60d68c45a196f573b10d996685,

title = "Being Warm or Competent: A Brand Personality Analysis in China",

author = "Chan, {Terri H Y} and Chan, {Rocky Peng} and Tse, {Caleb H.}",

year = "2016",

month = jun,

language = "English",

note = "The 15th International Conference on Research in Advertising (ICORIA 2016) ; Conference date: 30-06-2016 Through 02-07-2016",

url = "http://www.europeanadvertisingacademy.org/conference2016/",

}