Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

Wa Kimmy Chan; Stella Yiyan Li; John Jian Jun Zhu

Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

Wa Kimmy Chan
, Stella Yiyan Li
, John Jian Jun Zhu

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Nov 2015
Event	Australian and New Zealand Marketing Academy Conference, ANZMAC 2015: Innovation and Growth Strategies in Marketing - Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015

Conference

Conference	Australian and New Zealand Marketing Academy Conference, ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15

Cite this

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title = "Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions",

author = "Chan, \{Wa Kimmy\} and Li, \{Stella Yiyan\} and Zhu, \{John Jian Jun\}",

year = "2015",

month = nov,

language = "English",

note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 2015 : Innovation and Growth Strategies in Marketing ; Conference date: 30-11-2015 Through 02-12-2015",

}

Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions. / Chan, Wa Kimmy; Li, Stella Yiyan; Zhu, John Jian Jun.
2015. Abstract from Australian and New Zealand Marketing Academy Conference, ANZMAC 2015, Sydney, Australia.

Research output: Contribution to conference › Conference abstract › peer-review

TY - CONF

T1 - Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

AU - Chan, Wa Kimmy

AU - Li, Stella Yiyan

AU - Zhu, John Jian Jun

PY - 2015/11

Y1 - 2015/11

M3 - Conference abstract

T2 - Australian and New Zealand Marketing Academy Conference, ANZMAC 2015

Y2 - 30 November 2015 through 2 December 2015

ER -