Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

Wa Kimmy Chan; Stella Yiyan Li; John Jian Jun Zhu

Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

Wa Kimmy Chan, Stella Yiyan Li, John Jian Jun Zhu

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Nov 2015
Event	Australian and New Zealand Marketing Academy Conference, ANZMAC 2015 - Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf

Conference

Conference	Australian and New Zealand Marketing Academy Conference, ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Internet address	https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf

Cite this

@conference{8d3a3418acbf4b48af0f68b66efac3d3,

title = "Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions",

author = "Chan, {Wa Kimmy} and Li, {Stella Yiyan} and Zhu, {John Jian Jun}",

year = "2015",

month = nov,

language = "English",

note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf, https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Program.pdf",

}

Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions. / Chan, Wa Kimmy; Li, Stella Yiyan; Zhu, John Jian Jun.
2015. Abstract from Australian and New Zealand Marketing Academy Conference, ANZMAC 2015, Sydney, Australia.

Research output: Contribution to conference › Conference abstract › peer-review

TY - CONF

T1 - Being Novel Might Not Always Work: The Role of Idea Feasibility on Crowdsourced Idea Implementation and Its Boundary Conditions

AU - Chan, Wa Kimmy

AU - Li, Stella Yiyan

AU - Zhu, John Jian Jun

PY - 2015/11

Y1 - 2015/11

M3 - Conference abstract

T2 - Australian and New Zealand Marketing Academy Conference, ANZMAC 2015

Y2 - 30 November 2015 through 2 December 2015

ER -