Being a good sport: Can sponsors use CSR to build their brand?

Karen Palmer, Carolin Plewa, Pascale Quester, Marc Mazodier

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jun 2012
EventResearch Conference in Sport Marketing - Portland, United States
Duration: 21 Jun 201222 Jun 2012

Conference

ConferenceResearch Conference in Sport Marketing
Period21/06/1222/06/12

Cite this