Being a good sport: Can sponsors use CSR to build their brand?

Karen Palmer, Carolin Plewa, Pascale Quester, Marc Mazodier

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jun 2012
    EventResearch Conference in Sport Marketing - Portland, United States
    Duration: 21 Jun 201222 Jun 2012


    ConferenceResearch Conference in Sport Marketing

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