Being a good sport: Can sponsors use CSR to build their brand?

Karen Palmer, Carolin Plewa, Pascale Quester, Marc Mazodier

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jun 2012
EventResearch Conference in Sport Marketing - Portland, United States
Duration: 21 Jun 201222 Jun 2012


ConferenceResearch Conference in Sport Marketing

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