Being a good sport: Can sponsors use CSR to build their brand?

Karen Palmer, Carolin Plewa, Pascale Quester, Marc Mazodier

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jun 2012
Event	Research Conference in Sport Marketing - Portland, United States Duration: 21 Jun 2012 → 22 Jun 2012

Conference	Research Conference in Sport Marketing
Period	21/06/12 → 22/06/12

Cite this

@conference{c7161a2cdfe2465a99bec2de5273685b,

title = "Being a good sport: Can sponsors use CSR to build their brand?",

author = "Karen Palmer and Carolin Plewa and Pascale Quester and Marc Mazodier",

year = "2012",

month = jun,

language = "English",

note = "Research Conference in Sport Marketing ; Conference date: 21-06-2012 Through 22-06-2012",

}