Beauty and Fashion Magazines and College-Age Women’s Appearance-Related Concerns

Fan Hu; Mena Ning Wang

Beauty and Fashion Magazines and College-Age Women’s Appearance-Related Concerns

Fan Hu^*
, Mena Ning Wang

^*Corresponding author for this work

School of Communication

Research output: Contribution to conference › Conference paper › peer-review

Abstract

This research delineates the extent to which motives for reading beauty and fashion magazines have an impact on college-age women’s appearance-related concerns. Two motivational theories, uses-and-gratifications approach and regulatory focus theory, were integrated to examine the underlying structure of media consumption and the psychological processes that drive media use. A total of 413 young women, including both college students and non-students, were surveyed. Results showed that, compared to prevention motives, promotion motives for reading beauty and fashion magazines exerted greater influence on individual’s perceived appearance importance, and intentions for physical, fashion, and cosmetic enhancements.

Original language	English
Publication status	Published - 24 May 2009
Event	59th Annual International Communication Association Conference, ICA 2009: Keywords in Communication - Chicago, United States Duration: 21 May 2009 → 25 May 2009 https://convention2.allacademic.com/one/ica/ica09/ (Link to conference online programme)

Competition

Competition	59th Annual International Communication Association Conference, ICA 2009
Country/Territory	United States
City	Chicago
Period	21/05/09 → 25/05/09
Internet address	https://convention2.allacademic.com/one/ica/ica09/ (Link to conference online programme)

Cite this

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title = "Beauty and Fashion Magazines and College-Age Women{\textquoteright}s Appearance-Related Concerns",

abstract = "This research delineates the extent to which motives for reading beauty and fashion magazines have an impact on college-age women{\textquoteright}s appearance-related concerns. Two motivational theories, uses-and-gratifications approach and regulatory focus theory, were integrated to examine the underlying structure of media consumption and the psychological processes that drive media use. A total of 413 young women, including both college students and non-students, were surveyed. Results showed that, compared to prevention motives, promotion motives for reading beauty and fashion magazines exerted greater influence on individual{\textquoteright}s perceived appearance importance, and intentions for physical, fashion, and cosmetic enhancements.",

author = "Fan Hu and Wang, \{Mena Ning\}",

year = "2009",

month = may,

day = "24",

language = "English",

note = "59th Annual International Communication Association Conference, ICA 2009 : Keywords in Communication ; Conference date: 21-05-2009 Through 25-05-2009",

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TY - CONF

T1 - Beauty and Fashion Magazines and College-Age Women’s Appearance-Related Concerns

AU - Hu, Fan

AU - Wang, Mena Ning

PY - 2009/5/24

Y1 - 2009/5/24

N2 - This research delineates the extent to which motives for reading beauty and fashion magazines have an impact on college-age women’s appearance-related concerns. Two motivational theories, uses-and-gratifications approach and regulatory focus theory, were integrated to examine the underlying structure of media consumption and the psychological processes that drive media use. A total of 413 young women, including both college students and non-students, were surveyed. Results showed that, compared to prevention motives, promotion motives for reading beauty and fashion magazines exerted greater influence on individual’s perceived appearance importance, and intentions for physical, fashion, and cosmetic enhancements.

AB - This research delineates the extent to which motives for reading beauty and fashion magazines have an impact on college-age women’s appearance-related concerns. Two motivational theories, uses-and-gratifications approach and regulatory focus theory, were integrated to examine the underlying structure of media consumption and the psychological processes that drive media use. A total of 413 young women, including both college students and non-students, were surveyed. Results showed that, compared to prevention motives, promotion motives for reading beauty and fashion magazines exerted greater influence on individual’s perceived appearance importance, and intentions for physical, fashion, and cosmetic enhancements.

M3 - Conference paper

T2 - 59th Annual International Communication Association Conference, ICA 2009

Y2 - 21 May 2009 through 25 May 2009

ER -

Beauty and Fashion Magazines and College-Age Women’s Appearance-Related Concerns

Abstract

Competition

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Cite this