Bank Selection Criteria of Multiple Bank Users in Hong Kong

Luther Denton, Allan K K CHAN

    Research output: Contribution to journalJournal articlepeer-review

    42 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)23-34
    Number of pages12
    JournalInternational Journal of Bank Marketing
    Issue number5
    Publication statusPublished - 1 May 1991

    Scopus Subject Areas

    • Marketing

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