Abstract
The purpose of this research is to explore the role of availability of a value construct in framing process and to delineate how the processes underlying framing effects across cultural groups for whom particular value constructs are more or less available in memory. Using the values of filial piety, independence and elderly care policy as the case study, we conducted two experiments to examine monocultural individuals’ responses to cultural value framing.
| Original language | English |
|---|---|
| Publication status | Published - Aug 2012 |
| Event | 95th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2012 - Chicago, United States Duration: 9 Aug 2012 → 12 Aug 2012 |
Conference
| Conference | 95th Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2012 |
|---|---|
| Country/Territory | United States |
| City | Chicago |
| Period | 9/08/12 → 12/08/12 |
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