Availability, cultural values and value-framing: Exploring how framing effects vary across cultures

Timothy K F Fung, Dietram A. Scheufele

Research output: Contribution to conferenceConference paperpeer-review

Abstract

The purpose of this research is to explore the role of availability of a value construct in framing process and to delineate how the processes underlying framing effects across cultural groups for whom particular value constructs are more or less available in memory. Using the values of filial piety, independence and elderly care policy as the case study, we conducted two experiments to examine monocultural individuals’ responses to cultural value framing.
Original languageEnglish
Publication statusPublished - Aug 2012
EventAssociation for Education in Journalism and Mass Communication (AEJMC) 2012 Annual Conference - Chicago, United States
Duration: 9 Aug 201212 Aug 2012
http://www.aejmc.org/home/2012/03/2012-abstracts/

Conference

ConferenceAssociation for Education in Journalism and Mass Communication (AEJMC) 2012 Annual Conference
Country/TerritoryUnited States
CityChicago
Period9/08/1212/08/12
Internet address

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