Assessing ”Study with Me” Videos as Effective Learning Environments with Sentiment Analysis and Topic Modeling

Social media has emerged as a ubiquitous platform for informal learning, providing learners with diverse resources and timely support. Among these, "Study With Me" (SWM) videos have gained significant popularity. However, research on why viewers engage with these videos and how they facilitate learning is limited. This study addresses these gaps by analyzing comments from popular SWM videos using sentiment analysis and topic modeling. Findings reveal that viewers engage due to motivation, practical study techniques, and a sense of companionship provided by the videos. This study highlights the role of SWM videos in improving learning outcomes and contributing to students' mental well-being as valuable educational resources in the digital age.