Assessing localization with its local sociocultural dynamics: how Hong Kong’s localized clubculture was undermined by wealth and power disparities

Localization has largely been assessed, by both its supporters and critics, with its local-global sociocultural dynamics. The local sociocultural dynamics of localization have either been ignored or simplistically understood as a ‘preference for the local’ or ‘local empowerment’. This study argues that localization’s local dynamics can be very complex and can yield negative social implications. There are likely multiple subgroups of local consumers, who localize in different ways and degrees due to their different resources, interests, and power positions. These differences likely generate emergent patterns of social contestations, stratification, and inequality. I empirically substantiate this argument by analyzing how Hong Kong’s rave-based clubculture was undermined by wealth and power disparities as it localized in the late 1990s and early 2000s. This study’s major methods include observant participation in dance clubs and rave parties in Hong Kong and informal and formal interviews of consumers and producers of clubculture.