Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong

Noel Y M SIU*, Ho Yan KWAN, Junfeng ZHANG, Candy K Y HO

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

Customer satisfaction has been regarded as a key antecedent to positive future consumption behavior; however, studies on the relationship between satisfaction and personal well-being in the cultural context are scarce. To fill the research gap, a field survey with a sample of 367 cultural visitors in the performing arts context was conducted to investigate the role of satisfaction on the physical, psychological, and social dimensions of customers' well-being. Findings indicate that satisfaction serves as mediator in transforming consumption benefits into fulfilling autonomy and relatedness needs, which subsequently contributes to personal well-being.

Original languageEnglish
Pages (from-to)77-91
Number of pages15
JournalJournal of International Consumer Marketing
Volume28
Issue number2
DOIs
Publication statusPublished - 14 Mar 2016

Scopus Subject Areas

  • Management Information Systems
  • Marketing

User-Defined Keywords

  • Cultural consumption
  • customer satisfaction
  • self-determination theory
  • well-being

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