Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong

Noel Yee Man Siu*, Ho Yan Kwan, Tracy Jun Feng Zhang, Candy Ka Yan Ho

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    13 Citations (Scopus)
    36 Downloads (Pure)

    Abstract

    Customer satisfaction has been regarded as a key antecedent to positive future consumption behavior; however, studies on the relationship between satisfaction and personal well-being in the cultural context are scarce. To fill the research gap, a field survey with a sample of 367 cultural visitors in the performing arts context was conducted to investigate the role of satisfaction on the physical, psychological, and social dimensions of customers' well-being. Findings indicate that satisfaction serves as mediator in transforming consumption benefits into fulfilling autonomy and relatedness needs, which subsequently contributes to personal well-being.

    Original languageEnglish
    Pages (from-to)77-91
    Number of pages15
    JournalJournal of International Consumer Marketing
    Volume28
    Issue number2
    Early online date22 Dec 2015
    DOIs
    Publication statusPublished - 14 Mar 2016

    Scopus Subject Areas

    • Management Information Systems
    • Marketing

    User-Defined Keywords

    • Cultural consumption
    • customer satisfaction
    • self-determination theory
    • well-being

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