Abstract
Customer satisfaction has been regarded as a key antecedent to positive future consumption behavior; however, studies on the relationship between satisfaction and personal well-being in the cultural context are scarce. To fill the research gap, a field survey with a sample of 367 cultural visitors in the performing arts context was conducted to investigate the role of satisfaction on the physical, psychological, and social dimensions of customers' well-being. Findings indicate that satisfaction serves as mediator in transforming consumption benefits into fulfilling autonomy and relatedness needs, which subsequently contributes to personal well-being.
| Original language | English |
|---|---|
| Pages (from-to) | 77-91 |
| Number of pages | 15 |
| Journal | Journal of International Consumer Marketing |
| Volume | 28 |
| Issue number | 2 |
| Early online date | 22 Dec 2015 |
| DOIs | |
| Publication status | Published - 14 Mar 2016 |
Scopus Subject Areas
- Management Information Systems
- Marketing
User-Defined Keywords
- Cultural consumption
- customer satisfaction
- self-determination theory
- well-being