Approaches to small firm marketing: A critique

Keyphrases

• Small Firms 100%
• Contingency Approach 33%
• Academic Research 33%
• Growth Model 33%
• Management Functions 33%
• Management Styles 33%
• Large Firms 33%
• Principles of Marketing 33%
• Contingency Model 33%
• Function Model 33%
• Marketing-entrepreneurship Interface 33%
• Recent Origin 33%
• Small Business Marketing 33%

Social Sciences

• Growth Models 100%
• Entrepreneurship 100%

Economics, Econometrics and Finance

• Marketing 100%
• Contingency Theory 40%
• Growth Theory 20%
• SME Marketing 20%