Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

Kara Chan*, Jingyuan Shi, Luisa Agante, Suzanna J. Opree, Thanaseelen Rajasakran

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

6 Citations (Scopus)
57 Downloads (Pure)

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Social Sciences

Psychology

Medicine and Dentistry