Abstract
Mobile instant messaging (mobile IM) is a cutting edge technology of the P2P communication. The prevalence of the mobile IM boosts the research of the perceived satisfaction and loyalty towards mobile IM long-term usage. In the era of 4G, individuals use mobile IM to communicate with their friends in every-day life. However, prior studies neglected a holistic view of users' roles and then yielded insufficient explanation about the usage satisfaction of mobile IM. Based on the integrated users' role framework, this research-in-progress explores the determinants of mobile IM satisfaction and loyalty with the consideration of the triangulation perspective of users' multiple roles: the technology user role, the service consumer role, and the network member role. To this end, a survey is designed to collect data from mobile IM users. The data analysis results will validate the proposed hypotheses.
| Original language | English |
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| Title of host publication | European Conference on Information Systems (ECIS) 2013 Proceedings |
| Subtitle of host publication | ECIS 2013 Research in Progress |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| Publication status | Published - 5 Jun 2013 |
| Event | 21st European Conference on Information Systems, ECIS 2013 - Utrecht, Netherlands Duration: 5 Jun 2013 → 8 Jun 2013 https://aisel.aisnet.org/ecis2013_materials/ |
Conference
| Conference | 21st European Conference on Information Systems, ECIS 2013 |
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| Country/Territory | Netherlands |
| City | Utrecht |
| Period | 5/06/13 → 8/06/13 |
| Internet address |
Scopus Subject Areas
- Information Systems
User-Defined Keywords
- Mobile IM
- Satisfaction
- Loyalty
- Integrated users’ role framework