Analysis of Public Service Advertisements (PSAs) in Mainland China

Yan Wang, Kara Chan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 27 Jul 2022
EventThe 10th China Marketing International Conference (CMIC) - Wuhan, China
Duration: 27 Jul 202230 Jul 2022

Conference

ConferenceThe 10th China Marketing International Conference (CMIC)
Country/TerritoryChina
CityWuhan
Period27/07/2230/07/22

User-Defined Keywords

  • public service advertising
  • discourse analysis

Cite this