Analysis of influencer advertising on social media posts and its influence on audience engagement

Fei Fan, Kara Chan, Michael Prieler , Yupeng Li, Yan Wang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 23 Jun 2022
EventThe 20th International Conference on Research in Advertising (ICORIA 2022) - Prague, Czech Republic
Duration: 23 Jun 202225 Jun 2022
http://www.europeanadvertisingacademy.org/conference-2022/
http://icoria.org/

Conference

ConferenceThe 20th International Conference on Research in Advertising (ICORIA 2022)
Country/TerritoryCzech Republic
CityPrague
Period23/06/2225/06/22
Internet address

Scopus Subject Areas

  • Communication

User-Defined Keywords

  • influencer marketing
  • social media
  • China
  • Content analysis
  • audience engagement

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