Analysis of influencer advertising on social media posts and its influence on audience engagement

Fei Fan, Kara Chan, Michael Prieler , Yupeng Li, Yan Wang

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 23 Jun 2022
Event	The 20th International Conference on Research in Advertising (ICORIA 2022) - Prague, Czech Republic Duration: 23 Jun 2022 → 25 Jun 2022 http://www.europeanadvertisingacademy.org/conference-2022/

Conference	The 20th International Conference on Research in Advertising (ICORIA 2022)
Country/Territory	Czech Republic
City	Prague
Period	23/06/22 → 25/06/22
Internet address	http://www.europeanadvertisingacademy.org/conference-2022/

Scopus Subject Areas

@conference{885b6cb05e794e0e94895b5db62fffe8,

title = "Analysis of influencer advertising on social media posts and its influence on audience engagement",

keywords = "influencer marketing, social media, China, Content analysis, audience engagement",

author = "Fei Fan and Kara Chan and Michael Prieler and Yupeng Li and Yan Wang",

year = "2022",

month = jun,

day = "23",

language = "English",

note = "The 20th International Conference on Research in Advertising (ICORIA 2022) ; Conference date: 23-06-2022 Through 25-06-2022",

url = "http://www.europeanadvertisingacademy.org/conference-2022/",

}

TY - CONF

T1 - Analysis of influencer advertising on social media posts and its influence on audience engagement

AU - Fan, Fei

AU - Chan, Kara

AU - Prieler , Michael

AU - Li, Yupeng

AU - Wang, Yan

PY - 2022/6/23

Y1 - 2022/6/23

KW - influencer marketing

KW - social media

KW - China

KW - Content analysis

KW - audience engagement

M3 - Conference paper

T2 - The 20th International Conference on Research in Advertising (ICORIA 2022)

Y2 - 23 June 2022 through 25 June 2022

ER -