Analysis of communication strategies to make the Beijing 2022 winter Olympics go viral under media convergence.

Yan Wang

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - 24 Jun 2022
EventThe 6th Public Relations Scholars Conference (PRSC) - Hangzhou, China
Duration: 24 Jun 202226 Jun 2022

Conference

ConferenceThe 6th Public Relations Scholars Conference (PRSC)
Country/TerritoryChina
CityHangzhou
Period24/06/2226/06/22

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