Analysis of communication strategies to make the Beijing 2022 winter Olympics go viral under media convergence.

Yan Wang^*

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 24 Jun 2022
Event	The 6th Public Relations Scholars Conference (PRSC) - Hangzhou, China Duration: 24 Jun 2022 → 26 Jun 2022

Conference	The 6th Public Relations Scholars Conference (PRSC)
Country/Territory	China
City	Hangzhou
Period	24/06/22 → 26/06/22

Cite this

@conference{80f374fafa2541eab8a6c53ea88da30f,

title = "Analysis of communication strategies to make the Beijing 2022 winter Olympics go viral under media convergence.",

author = "Yan Wang",

year = "2022",

month = jun,

day = "24",

language = "English",

note = "The 6th Public Relations Scholars Conference (PRSC) ; Conference date: 24-06-2022 Through 26-06-2022",

}