Abstract
Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment stops consumers from building exchange relationships with Internet vendors. In this study, we synthesize the three theoretical perspectives of trust and perceived risk theory to develop an integrative model of consumer trust in Internet shopping. We empirically test the research model with a sample of 405 students in a local university. The results show that both perceived integrity and perceived risk have the greatest influence on consumer trust in Internet shopping. Propensity to trust exhibits a significant moderating effect on consumer trust and its antecedents. The implications of this study are noteworthy for both researchers and practitioners.
Original language | English |
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Title of host publication | ECIS 2003 Proceedings |
Publisher | Association for Information Systems |
Number of pages | 15 |
Publication status | Published - Jun 2003 |
Event | 11th European Conference on Information Systems, ECIS 2003 - Naples, Italy Duration: 16 Jun 2003 → 21 Jun 2003 https://aisel.aisnet.org/ecis2003/ |
Conference
Conference | 11th European Conference on Information Systems, ECIS 2003 |
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Country/Territory | Italy |
City | Naples |
Period | 16/06/03 → 21/06/03 |
Internet address |
User-Defined Keywords
- Consumer trust in Internet shopping
- Perceived Integrity
- Perceived Risk
- Propensity to Trust