An Integrative Model of Consumer Trust in Internet Shopping

Christy M K Cheung, Matthew K.O. Lee

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Abstract

    Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment stops consumers from building exchange relationships with Internet vendors. In this study, we synthesize the three theoretical perspectives of trust and perceived risk theory to develop an integrative model of consumer trust in Internet shopping. We empirically test the research model with a sample of 405 students in a local university. The results show that both perceived integrity and perceived risk have the greatest influence on consumer trust in Internet shopping. Propensity to trust exhibits a significant moderating effect on consumer trust and its antecedents. The implications of this study are noteworthy for both researchers and practitioners.
    Original languageEnglish
    Title of host publicationECIS 2003 Proceedings
    PublisherAssociation for Information Systems
    Number of pages15
    Publication statusPublished - Jun 2003
    Event11th European Conference on Information Systems, ECIS 2003 - Naples, Italy
    Duration: 16 Jun 200321 Jun 2003
    https://aisel.aisnet.org/ecis2003/

    Conference

    Conference11th European Conference on Information Systems, ECIS 2003
    Country/TerritoryItaly
    CityNaples
    Period16/06/0321/06/03
    Internet address

    User-Defined Keywords

    • Consumer trust in Internet shopping
    • Perceived Integrity
    • Perceived Risk
    • Propensity to Trust

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