An Innovative Approach to Designing a Mail Survey For Small Firms

Wai Sum SIU*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

This is an examination of how to improve the response rate of mail surveys. In particular, the study looks at the impact of coloured questionnaires and questionnaire booklets on the response rate of a survey sent to Chinese owner-managers in Hong Kong. The findings show that neither colour stimuli nor the questionnaire format are effective in producing a higher response rate.

Original languageEnglish
Pages (from-to)86-95
Number of pages10
JournalJournal of Small Business and Entrepreneurship
Volume13
Issue number3
DOIs
Publication statusPublished - 1 Jan 1996

Scopus Subject Areas

  • Business and International Management
  • Strategy and Management

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