Abstract
This is an examination of how to improve the response rate of mail surveys. In particular, the study looks at the impact of coloured questionnaires and questionnaire booklets on the response rate of a survey sent to Chinese owner-managers in Hong Kong. The findings show that neither colour stimuli nor the questionnaire format are effective in producing a higher response rate.
| Original language | English |
|---|---|
| Pages (from-to) | 86-95 |
| Number of pages | 10 |
| Journal | Journal of Small Business and Entrepreneurship |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 1996 |
Scopus Subject Areas
- Business and International Management
- Strategy and Management