An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel

Gerard Prendergast; Ian Phau; Clarie Wong

An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel

Gerard Prendergast
, Ian Phau
, Clarie Wong

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

The purpose of this research is to help the marketer develop better strategies for luxury brands of infant apparel. The analysis evaluates (a) the importance of factors affecting purchase decisions; (2) the relationship between the amount of money spent on luxury brands for infants and the level of materialism (3) the relationship between the amount of money spent on luxury brands and the level of social consumption motivation.

Original language	English
Title of host publication	2000 ANZMAC Conference Proceedings
Editors	Aron O'Cass
Publisher	Australian and New Zealand Marketing Academy
Pages	1005-1008
Number of pages	4
ISBN (Electronic)	0868579785
Publication status	Published - Nov 2000
Event	Australian and New Zealand Marketing Academy Conference, ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast, Australia Duration: 28 Nov 2000 → 1 Dec 2000

Publication series

Name	ANZMAC Conference Proceedings

Conference

Conference	Australian and New Zealand Marketing Academy Conference, ANZMAC 2000
Country/Territory	Australia
City	Gold Coast
Period	28/11/00 → 1/12/00

Cite this

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title = "An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel",

abstract = "The purpose of this research is to help the marketer develop better strategies for luxury brands of infant apparel. The analysis evaluates (a) the importance of factors affecting purchase decisions; (2) the relationship between the amount of money spent on luxury brands for infants and the level of materialism (3) the relationship between the amount of money spent on luxury brands and the level of social consumption motivation.",

author = "Gerard Prendergast and Ian Phau and Clarie Wong",

year = "2000",

month = nov,

language = "English",

series = "ANZMAC Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy",

pages = "1005--1008",

editor = "Aron O'Cass",

booktitle = "2000 ANZMAC Conference Proceedings",

note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 2000 : Visionary Marketing for the 21st Century: Facing the Challenge ; Conference date: 28-11-2000 Through 01-12-2000",

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Prendergast, G, Phau, I & Wong, C 2000, An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel. in A O'Cass (ed.), 2000 ANZMAC Conference Proceedings. ANZMAC Conference Proceedings, Australian and New Zealand Marketing Academy, pp. 1005-1008, Australian and New Zealand Marketing Academy Conference, ANZMAC 2000, Gold Coast, Queensland, Australia, 28/11/00.

An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel. / Prendergast, Gerard; Phau, Ian; Wong, Clarie.
2000 ANZMAC Conference Proceedings. ed. / Aron O'Cass. Australian and New Zealand Marketing Academy, 2000. p. 1005-1008 (ANZMAC Conference Proceedings).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AU - Phau, Ian

AU - Wong, Clarie

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N2 - The purpose of this research is to help the marketer develop better strategies for luxury brands of infant apparel. The analysis evaluates (a) the importance of factors affecting purchase decisions; (2) the relationship between the amount of money spent on luxury brands for infants and the level of materialism (3) the relationship between the amount of money spent on luxury brands and the level of social consumption motivation.

AB - The purpose of this research is to help the marketer develop better strategies for luxury brands of infant apparel. The analysis evaluates (a) the importance of factors affecting purchase decisions; (2) the relationship between the amount of money spent on luxury brands for infants and the level of materialism (3) the relationship between the amount of money spent on luxury brands and the level of social consumption motivation.

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ER -

An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel

Abstract

Publication series

Conference

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