An exploratory research on online music piracy and consumer behavior

Xinping Shi*, Victor Liao, Bill Wan Sing Hung

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review


This paper explores consumer behaviour associated with the possibility of online music piracy. A research model has been systematically developed to examine a number of variables in relation to consumer attitudes towards online music piracy. The model has also been tested using empirical data collected from individual consumers. The results show that music content, Internet skill, convenience and potential penalty are major factors of individual attitudes towards online music piracy. In addition, these factors together with subjective norms have significant impacts on individual intentions to obtain music products through unjustified online channels. The findings have practical implications for managing online digital music products and services.

Original languageEnglish
Pages (from-to)170-173
Number of pages4
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2007
Event7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China
Duration: 2 Dec 20076 Dec 2007

Scopus Subject Areas

  • Business, Management and Accounting(all)
  • Computer Science(all)

User-Defined Keywords

  • Attitudes and intentions
  • Consumer behaviour
  • Online music
  • Piracy


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