@inproceedings{f9230d712e754662bc941c466bd1734a,
title = "An empirical study of user decision making behavior in e-commerce",
abstract = "The large number of customer reviews and inconsistent writing style make it difficult for users to digest information and make online purchasing decisions. In light of human decision making theory, an in-depth understanding of user decision making behaviors serves as the foundation of effective information displays. In this paper, we conduct a formative study to empirically investigate user decision making behaviors in online hotel booking, in particular, with respect to customer reviews. Through analysis of the results, we identify the information decision makers are inclined to seek and the decision strategies they utilize to process information in three stages of online purchasing.",
keywords = "Customer review, E-commerce, Human decision making, User study",
author = "Dongning Yan and Li Chen",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 2nd International Conference on HCI in Business, HCIB 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",
year = "2015",
doi = "10.1007/978-3-319-20895-4_38",
language = "English",
isbn = "9783319208947",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "414--426",
editor = "Nah, {Fiona Fui-Hoon} and Chuan-Hoo Tan",
booktitle = "HCI in Business - 2nd International Conference, HCIB 2015 Held as Part of HCI International 2015, Proceedings",
address = "Germany",
}