An analysis of endorsement effects in affinity marketing: The case for affinity credit cards

Ka Shing Woo*, Henry FOCK, Michael K.M. Hui

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)

Fingerprint

Dive into the research topics of 'An analysis of endorsement effects in affinity marketing: The case for affinity credit cards'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science