An analysis of endorsement effects in affinity marketing: The case for affinity credit cards

Keyphrases

• Affinity Marketing 100%
• Endorsement Effect 100%
• Credit Card 100%
• Affinity Groups 100%
• Affect Transfer 100%
• Marketing Strategy 50%
• Group Members 50%
• Nonprofit Organizations 50%
• Perceived Quality 50%
• Goodwill 50%
• Choice Process 50%
• Financial Institutions 50%
• Hierarchy of Effects Model 50%
• Transfer Effects 50%
• Quality Effect 50%

Social Sciences

• Credit 100%
• Marketing Strategy 50%
• Group Member 50%
• Goodwill 50%
• Financial Institutions 50%
• Cause and Effect 50%

Economics, Econometrics and Finance

• Marketing 100%
• Credit Card 100%
• Financial Institution 50%
• Marketing Management 50%
• Goodwill 50%